Sega Sammy component (Sega Corp) its first feature will be Emaar's Dubai Mall in the emirate, that will offer an indoor roller coaster, ride simulators and selections of games, statement of the Emaar Unit of Emaar Malls Group.
Emaar Malls, a unit of the largest Arab property developer, is looking to develop shopping facilities in the Middle East, North Africa and South Asia.
"These innovative shoppertainment concepts further position Emaar Malls Group as a global provider of retail and entertainment destinations," Emaar Malls Chief Executive Officer Rashid Doleh said in the statement.
The Dubai Mall, part of a complex that includes the Burj Dubai -- the world's tallest building, will open in the second-half of this year, according to the group. Emaar is also building two other malls in Dubai, and plans to develop one in Egypt.