Sandcastles.ae property portal uses Porsche and iPhone in Spring 2014 campaign.
We have all seen the Dubai Police supercars but we have never seen a Dubai property website take its marketing on the road like this.
Sandcastles.ae Dubai Property portal has branded a Porsche and placed an identical replica iPhone measuring 1.2m in length on the back for their Spring 2014 marketing campaign.
The car which has been wrapped in company colours will be driven in Dubai and other emirate states. The Porsche is planned to be seen in tourist and residential hotspots, destinations such as Downtown Dubai, JBR, Jumeirah Beach and Dubai Marina.
CEO of Sandcastles.ae Zuber Mohsan said “We hope people like what they see, take a picture and share with friends. Only in Dubai, you see such interesting cars.”
The campaign is to bring awareness to the use of smart mobile apps with such as the Sandcastles.ae Dubai Property Search App which has been specially built for the healthy Dubai real estate market. Designed for iPhone, iPad and Android devices the app is the only augmented reality property app in the gulf region.
Mohsan went on to say “Dubai is a future city, with more and more services migrating from websites to apps. “ he added “Generally people like using apps, they are fast, effective, always with them and get to the point. Apps are the way forward, for every one of all ages.”
Overall smartphone sales in the gulf state are amongst the highest per user in the world with the average individual having two phones and additional tablet devices. The multi simm card packages offered by local carriers allow up to five simm cards per number ensuring all devices have internet access.
To find out more about Sandcastles.ae please visit Sandcastles.ae Dubai Property Portal.
Download the Sandcastles.ae Property Apps on Appstore and Google Play Store Search term ‘Sandcastles’
